RaabtaHQ vs Twilio
Twilio gives developers messaging and voice APIs to build their own product. RaabtaHQ is a finished product your team uses.
| Capability | RaabtaHQ | Twilio |
|---|---|---|
| Your own WhatsApp number (unofficial) | Yes | No |
| SMS | No | Yes |
| Visual flow builder | No | Yes |
| Industry editions with their own screens | Yes | No |
| Use it from Claude (MCP) | Yes | No |
The full table · Twilio checked 29 August 2026
Where Twilio is stronger
- SMS and voice calls worldwide, which we don't do
- Build almost anything, if you have engineers
- Huge reach and carrier relationships
- Self-serve and pay as you go
Where RaabtaHQ is different
- The app is already built. Shared inbox, contacts, pipelines, bookings, broadcasts, reviews and an AI assistant.
- APIs too. A REST API, signed webhooks and an MCP server for your developers.
- Self-hosting is possible.
Which one fits
- Best for Twilio:
- teams with engineers building their own experience.
- Best for RaabtaHQ:
- businesses that want it working without hiring developers.
Side by side
| Capability | RaabtaHQ | Twilio |
|---|---|---|
| Channels | ||
| WhatsApp (official API) | Yes | Yes |
| Instagram DMs | Yes | Partly |
| Facebook Messenger | Yes | Partly |
| Website chat widget | Yes | Partly |
| Yes | Not stated* | |
| Your own WhatsApp number (unofficial) | Yes | No |
| Telegram | No | No |
| SMS | No | Yes |
| Inbox and AI | ||
| Shared team inbox | Yes | Partly |
| Broadcast campaigns | Yes | Partly |
| Visual flow builder | No | Yes |
| AI assistant that takes actions | Yes | Partly |
| Use your own AI provider key | Yes | Partly |
| Use it from Claude (MCP) | Yes | No |
| Data and setup | ||
| Industry editions with their own screens | Yes | No |
| Can run on your own servers | Yes | No |
| Self-serve signup or free trial | No | Yes |
Not stated: Twilio’s own public pages don’t say either way, so we don’t guess.
Twilio is a trademark of its owner, named here only to identify the product. No affiliation or endorsement is implied. Their column was last checked on 29 August 2026.
Switching
Moving from Twilio to RaabtaHQ
A team on Twilio has usually built its own app on top. Moving to RaabtaHQ replaces that app with a finished inbox, and your developers keep an API: contacts, messages, conversations, deals, bookings and broadcasts, plus signed webhooks.
What comes with you
Your contacts.
Export them from Twilio as a CSV and import it. A phone column is required; name, email, company and tags come too, and new tags are created as they arrive. Duplicates in the file are dropped, numbers already in your account are caught, and the result lists what was added, skipped or failed, row by row.
Your WhatsApp templates.
Templates already approved by Meta come in with Sync from Meta, once your WhatsApp account is connected.
A number on the WhatsApp Business app, with its recent chats.
If the number is on the WhatsApp Business app (version 2.24.17 or later), you keep using the app while RaabtaHQ uses the same number. When you connect, we ask Meta to bring in your contacts and up to six months of chats. Meta only allows this in the first 24 hours.
Your own systems, through the API.
Create contacts from your backend (a duplicate phone returns the existing contact), send messages into threads, and receive signed webhooks for messages, deals and bookings.
What you set up again
Your assistant's rules.
RaabtaHQ has no flow builder. You write the assistant's instructions in plain words, with your prices and policies, and switch on the tools it may use.
Saved replies and custom fields.
Quick replies are rebuilt in RaabtaHQ, with their photos, documents and voice notes. Custom fields are created by an admin; the CSV import carries phone, name, email, company and tags only.
Your team and channels.
Teammates join by invite link with their role. Instagram, Messenger, website chat and email are connected from your account's settings.
Pipelines, bookings and ad tracking.
Your own deal stages, booking types and hours, and the Meta and Google connections for ad reporting, which stay off until you switch them on.
Code that called Twilio.
Calls are rewritten against the RaabtaHQ API, with scoped keys, idempotency keys and cursor pagination.
What stays behind
Chat history kept inside Twilio.
RaabtaHQ has no importer for another tool's conversations. The only chats brought in are the ones Meta sends from the WhatsApp Business app, as above.
Reports from Twilio.
Campaign results and analytics stay there. RaabtaHQ's dashboard and campaign reports start from the day you connect.
Contacts with no phone number.
The CSV import needs a phone number, so people who only ever wrote on Instagram or Messenger become contacts again when they next message you.
SMS and voice calls.
RaabtaHQ has neither.
Moving a number that is already on the WhatsApp API through another provider is something we go through with you on the demo call.
Book a demo
See your move to RaabtaHQ on a call
A 30-minute call. Bring a contacts export and your template list, and we'll show you what comes across.
We reply in under an hour.